4 Essentials to Building Your Personal Brand Online

4 Essential blog post

 

Personal branding: the practice of people marketing themselves and their careers as brands. Sounds easy enough but where do you start? It’s not hard to do, it just takes time and dedicated effort. Here are 4 essentials to building your personal brand online.

 

1) Google Yourself – many people are surprised by what people can find then they simply google you. Most recruiters start with Google. If you don’t like what shows up (or if nothing shows up) start building an online presence for yourself that really stands out.

 

2) Make your LinkedIn Amazing – everyone knows that LinkedIn matters, but many people simply put their resume on LinkedIn and call it a day. The goal of LinkedIn isn’t just to “not suck”. The goal should be to WOW people. Everyone can create a WOW LinkedIn profile – it just takes thought and some research to find out what employers/recruiters are searching. What will make your profile stand out from the millions of others? (Extra tip….don’t forget a professional profile picture, that means no pictures from your last get- together, with your friend cropped out but their arm still around you!!!)

 

3) Determine, what is your brand? What are the key things you want to highlight? A strong personal brand is memorable and positions you well. Yet many people simply put their resume online and never get the WOW factor of creating a brand that will put you at the top of every recruiters/employers short list. Everyone should know the 2 – 4 accomplishments that really impress people – and highlight these online and in person. Determine the personality and professional traits that really set you apart – feature these on all of your profiles.

 

4) Think KEYWORDS and SEARCH – most recruiters report searching for people online. If you don’t have the right words in your online profiles you won’t be found. Use the words that recruiters search for in all of your online profiles (especially LinkedIn) to increase the probability that people file you.

 

It’s not rocket science to create your personal brand online. Do your research, consider what your goals are and what you want to convey to potential employers. Have a few people take a look at your resume, your LinkedIn profile, etc and see if they have something to add. You may be underselling yourself or forgetting some of the important professional achievements you’ve had throughout the years. An extra set of eyes can be helpful!

 

Personal Branding in 2016: 6 Things You Should Do For Yourself

Personal Branding blog Post

Maybe it is a little early for 2016 posts – but I’m an over-achiever.

As the new year quickly approaches many people are thinking about their personal brand and wondering how they can grow their reputation next year.

Do yourself a favor. Invest in yourself and your personal brand in 2016.

An investment in your personal brand pays off over your lifetime.

Here are 5 simple things that you can commit to do in 2016 to start growing a powerful personal brand:

  1. Craft an AMAZING LinkedIn profile. Not just an “ok” one. Make it amazing. It isn’t rocket science. Make your LinkedIn profile stand-out and represent you well. LinkedIn is likely the top place people will go to learn more about you (it shows up at the top of search). Look amazing.
  2. Audit Yourself – Audit your social networks. What impressions are you creating based on what you post about yourself? What impression do you want to create? Look at your Facebook posts or other social networks from the eyes of someone else – what would they think about you? Are you negative? Positive? Passionate? Excited?
  3. Google Yourself – What can someone discover about you when they Google you? Hopefully nothing too damaging, but overall, what information is out there and what picture does it paint?
  4. Check your Privacy Settings – Seriously, check your privacy settings on your personal social networks. Make sure that your personal information is secure and that you know who can see the content that you post.
  5. Create a Presence for Yourself that You Control – This could be a personal website (if you have the time) or a simple landing Page (like an about.me profile). Create a personal presence that you control that makes you really stand out. This investment will pay off again and again.
  6. Commit to Be Amazing – As you evaluate your social presence, consider the type of brand that you want to create for yourself. Do you want to be perceived as passionate? Hardworking? Smart? Dedicated? Professional? Successful? Kind? Caring? However you want to be perceived, your posts tell the story. If you want people to think you are positive, but you constantly complain about people, politics or businesses, you’ll craft a negative impression of yourself. What you post tells your story. Commit to telling the story you want to tell.

Why Every Professional Should Evaluate Their Online Brand

personal brand audit

Every business professional can benefit from assessing their personal brand online. The reality is that people are searching for you – they are looking for information about you to assess your credibility. What they find creates their impression about you – and you want your first impression to be amazing.

It isn’t good enough to have a mediocre presence, or one that “just isn’t bad”. Your online presence should be amazing and present you in the best possible light.

Here is why you should care about your online brand:

  • It is your first impression: Increasingly people search for you before they meet you, respond to an email or return a call. What they find creates the first impression. Just as you’d put on a great suit for a first meeting, your online brand should put your best foot forward.
  • It can make or break your credibility: Your online brand can make or break your credibility. People judge you based on what they find online – this can help you or hurt you.
  • Negatives may hurt you: Many people aren’t aware of some of the negative or less than perfect things that show up in search engine results when people search for them. These negatives can be hurting your reputation – and you may not even know about it.
  • Your personal social networks may show up: Many people are surprised to find that their personal social networks show up in search results. While this may not be terrible, it may not represent you in the best personal light. Knowing privacy settings and the information that is publicly viewable is important.
  • 80% of people use online searches to assess people they do business with: Most people are searching for you…..

Ready to take action?

Get started with a personal brand assessment: Get our free 7 point personal brand assessment here.

Launch Yourself 7 Point Assessment