Personal Branding in 2016: 6 Things You Should Do For Yourself

Personal Branding blog Post

Maybe it is a little early for 2016 posts – but I’m an over-achiever.

As the new year quickly approaches many people are thinking about their personal brand and wondering how they can grow their reputation next year.

Do yourself a favor. Invest in yourself and your personal brand in 2016.

An investment in your personal brand pays off over your lifetime.

Here are 5 simple things that you can commit to do in 2016 to start growing a powerful personal brand:

  1. Craft an AMAZING LinkedIn profile. Not just an “ok” one. Make it amazing. It isn’t rocket science. Make your LinkedIn profile stand-out and represent you well. LinkedIn is likely the top place people will go to learn more about you (it shows up at the top of search). Look amazing.
  2. Audit Yourself – Audit your social networks. What impressions are you creating based on what you post about yourself? What impression do you want to create? Look at your Facebook posts or other social networks from the eyes of someone else – what would they think about you? Are you negative? Positive? Passionate? Excited?
  3. Google Yourself – What can someone discover about you when they Google you? Hopefully nothing too damaging, but overall, what information is out there and what picture does it paint?
  4. Check your Privacy Settings – Seriously, check your privacy settings on your personal social networks. Make sure that your personal information is secure and that you know who can see the content that you post.
  5. Create a Presence for Yourself that You Control – This could be a personal website (if you have the time) or a simple landing Page (like an about.me profile). Create a personal presence that you control that makes you really stand out. This investment will pay off again and again.
  6. Commit to Be Amazing – As you evaluate your social presence, consider the type of brand that you want to create for yourself. Do you want to be perceived as passionate? Hardworking? Smart? Dedicated? Professional? Successful? Kind? Caring? However you want to be perceived, your posts tell the story. If you want people to think you are positive, but you constantly complain about people, politics or businesses, you’ll craft a negative impression of yourself. What you post tells your story. Commit to telling the story you want to tell.